compañía del comercio
compañía del comercio
Martínez | Province of Buenos Aires
ph: Daniela Mac Adden

For stores of this distinguished company that sells fabrics for decoration, the Studio worked within certain rules that would later adapt to the specific characteristics of each site. The thread tying everything together here is a white box with black painted ironwork, flexible, configurable modules that exhibit the product, a contemporary vibe, and vintage details as a testimony to the history of the firm. Read more

The firm also has a store in Martínez, a pleasant corner in Zona Norte, situated in a typically elongated, early XXth century house which had already been reconditioned to be apt for its previous role: an art gallery. The Studio eliminated ceilings to get to the original roof which is supported by a wooden beam structure. Considering large windows were needed for the storefront display, all carpentry was custom made and painted black in contrast with the immaculate white box. The existing smooth cement floors were restored. Products are displayed through a system generated for all the company stores: modules that can be configured as racks, panels or shelves, comprising a very flexible and innovative way to showcase fabrics and paper. A huge, antique table – which originally belonged to the historical company office – was brought in to supply the testimonial vintage touch.